Brand Philippines! Where do we start?

Time to brand the Philippines! It is a tough challenge. We are a county synonymous with many things looked down upon by other societies. It comes down to a deep understanding of what the Philippines and the Filipino *stands* for. Are we industrious like the Japanese? Brilliant engineers like the Germans? Industrious like the Chinese? Shrewd like the Jews? Computer savvy like the Indians?

What *are* Filipinos?


  1. Branding a product needs to be backed up by *quality; otherwise the whole branding effort goes in vain. Same goes for a country. Whatever branding we do, a turd is still a turd. We need to work on it in an inside-out manner; let's start first on substance and a strong brand will come out naturally.

    But if that's too much to ask for from da Pinoys, we can keep putting a positive spin on the bad things we're renowned for. Say, our "heritage of smallness" can be twisted into humility. Or high tolerance for crap, as "happiest people" or "flexible people"


Post a Comment

Popular this week

Pacquiao victory vs Matthysse reveals confused Yellowtard ideology! #PacquiaoMatthysse

A confusing Yellowtard memo to all "non-Filipinos" commenting and writing about Philippine politics...

Federalism opens the EXCITING possibility of the Philippines finally dissolving as a nation in the next 10 to 20 years

Pacquiao the boxer or Pacquiao the Philippine Senator? Take your pick!