Why reporters are so hooked on 'experts'

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"There's also a psychological aversion to uncertainty that drives demand for expert forecasts. When a reporter wants to answer questions for the reader like, What will happen with the economy? An economist would say, 'Well, I think there are nine key factors, maybe 10. Some point one direction. Others point in a different direction. It may be possible that...' By that point, the reporter is pulling his hair out; it isn't a satisfying response."

More here:
http://healthland.time.com/2011/08/05/mind-reading-why-expert-predictions-in-the-media-are-so-often-wrong/

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