Sunday, August 21, 2011

Brand Philippines! Where do we start?

Time to brand the Philippines! It is a tough challenge. We are a county synonymous with many things looked down upon by other societies. It comes down to a deep understanding of what the Philippines and the Filipino *stands* for. Are we industrious like the Japanese? Brilliant engineers like the Germans? Industrious like the Chinese? Shrewd like the Jews? Computer savvy like the Indians?

What *are* Filipinos?

http://www.philstar.com/Article.aspx?articleId=718899&publicationSubCategoryId=89

1 comment:

  1. Branding a product needs to be backed up by *quality; otherwise the whole branding effort goes in vain. Same goes for a country. Whatever branding we do, a turd is still a turd. We need to work on it in an inside-out manner; let's start first on substance and a strong brand will come out naturally.

    But if that's too much to ask for from da Pinoys, we can keep putting a positive spin on the bad things we're renowned for. Say, our "heritage of smallness" can be twisted into humility. Or high tolerance for crap, as "happiest people" or "flexible people"

    ReplyDelete

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