There are at least 6 drivers/key areas for cultural change, and each should have their own primary focus/individual initiatives, but work in concert to reinforce each other, and to agreed core values.
There is always a more prescriptive approach at the outset of any cultural change/social re-engineering programme, but that gives way over time to greater freedoms as solid foundations are established, institutional change occurs, and genuine progress is made.
Responsibility slowly transfers from a centralised propaganda based state to an informed, opinionated, and empowered society/individual, where democracy rather than elitism flourishes, and where government serve the people, rather than being subservient to the ‘criminal elite’
Eventually initial top down strategies are overtaken by bottom up momentum. A bouncing ball effect.
But where no-one in power/influence has the conviction or courage to pick up the ball and run with it, then change remains an elusive pipedream.
“In 1823, William Webb Ellis, a pupil at Rugby School, first picked up the ball in his arms and ran with it, thus creating the game of Rugby.”
As an alumnus of Rugby School and an international i know the importance of commitment, conviction, teamwork, and what separates winners and losers in sport, business, or life.