I was correct with my gut feelings. My friendly butiki, who listens to everything inside the executive offices of GMA7, confirmed that it was the network that paid for everything (repeat, everything) in the so called 'royal wedding'. It was over Php100m on the wedding day alone, not including other expenses in the pre-nuptial activities. This is an eye-popping amount if it is just a wedding expense (as I am one of those who think that a 20m wedding is already stupid and insensitive in a Third World setting, even if one could afford a 500m one). Over 100m, however, is a justifiable amount, even cheap vis-a-vis the ROI, if it is accounted as marketing and advertising expense of a large corporation that regularly spends much more anyway in their ads and promos. If the network has been able to project that their signature stars are bigger than those from competition, then they would have been able to deliver the message that GMA7 is the bigger kid in the block (don't get me...
are you a filipino? if yes, the answer should be obvious, if not...
ReplyDeleteThe filipinoes want to know the top public servant's report. We filipinoes want to know if our elected official did a great improving our country. We want to know if we made the right choice last election.